What Would You Do With An Extra 11 Minutes? Aetna Asks Public to Quit Smoking

By Jack Day By now, we’ve all seen the “Truth” campaign. The antismoking group uses interesting experiences or jarring examples to shock people into considering a change of lifestyle. Now Aetna Insurance is doing something similar and taking the message viral. “The 11 Initiative” uses an 11 minute experience to send a message. Strangers on […]